Privacy Policy

Introduction to Our Privacy Commitment

At Aurinyx, we are deeply committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your data when you interact with our website, products, and services. We encourage you to read this policy carefully to understand our practices regarding your information.

Our goal is to be transparent about the data we collect and why we collect it. We believe in empowering you with control over your personal information. By using Aurinyx's services, you agree to the terms outlined in this Privacy Policy. If you have any questions or concerns, please do not hesitate to contact us.

Information We Collect

We collect various types of information to provide and improve our services, personalize your experience, and communicate with you effectively. This information can be broadly categorized as follows:

• Personal Identifiable Information (PII): This includes data that can directly identify you, such as your name, email address, postal address, phone number, and payment information when you make a purchase. We collect this when you register an account, place an order, subscribe to our newsletter, or contact our customer support.
• Non-Personal Information: This includes data that cannot directly identify you, such as browser type, operating system, IP address (though IP addresses can sometimes be linked to a general location), referring URLs, and website usage data. This information helps us understand how our website is used and how we can enhance your browsing experience.
• Device Information: We may collect information about the device you use to access our services, including hardware model, operating system version, unique device identifiers, and mobile network information.
• Usage Data: We gather data on how you interact with our website, such as pages visited, products viewed, time spent on pages, click patterns, and search queries. This helps us analyze trends, administer the site, track users' movements, and gather demographic information.
• Communication Data: When you communicate with us via email, chat, or other means, we may collect the content of your communications, along with metadata associated with those communications.

How We Use Your Information

Your information is crucial for us to operate effectively and provide you with the best possible service. Here’s how we use the data we collect:

• To Provide and Maintain Our Services: This includes processing your orders, managing your account, delivering products, and fulfilling your requests.
• To Improve and Personalize Your Experience: We use data to understand your preferences, recommend relevant products, and tailor content to your interests.
• For Communication: We may use your information to send you updates about your orders, respond to your inquiries, provide customer support, and send promotional offers (if you have opted in).
• For Analytics and Research: We analyze usage patterns to understand how our services are used, identify areas for improvement, and develop new features and offerings.
• For Security and Fraud Prevention: We use information to protect our website, users, and business from fraudulent activities, unauthorized access, and other security threats.
• To Comply with Legal Obligations: We may use your data to comply with applicable laws, regulations, and legal processes.

Data Sharing and Disclosure

We do not sell your personal information to third parties. However, we may share your information in specific circumstances, as outlined below:

• Service Providers: We work with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping companies, marketing platforms, and IT support. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your information if required to do so by law, in response to a subpoena, court order, or other legal process, or if we believe such action is necessary to comply with the law and the reasonable requests of law enforcement.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

Data Retention and Security

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These measures include encryption, firewalls, and secure socket layer (SSL) technology. We also restrict access to your personal data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Your Rights and Choices

You have several rights regarding your personal information:

• Access and Correction: You have the right to access and update your personal information. You can usually do this by logging into your account settings.
• Deletion: You can request the deletion of your personal data, subject to certain legal exceptions.
• Objection to Processing: You have the right to object to the processing of your personal data in certain circumstances.
• Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
• Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.
• Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions included in those emails. Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your account or transactions.

To exercise any of these rights, please contact us using the contact details provided below.

Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]